It is absolutely not the same thing.
Anatometal jewelry is implant grade, meaning it safely can be worn in the body for long periods of time if not indefinitely. Anatometal has a mirror finish that is hand polished to perfection. This means that there will be no little Knicks or imperfections that can scratch the fistula of the piercing or harbor bacteria. Anatometal uses very high quality gems, not lead based glued on junk. Anatometal had a lifetime guarantee, which means that if the gems ever crack, discolor, or fall out the piece will be replaced or fixed free of charge. Anatometal cares about person being pierced, they want you to have a piece that not only will look good, but will also have no ill effects on your body.
I think it was Alan Vedge that said high quality jewelry is like a pair of shoes. Sure, you can go to Walmart and pick up a pair of running shoes but they will hurt your feet and you’ll end up buying multiple pairs because they fall apart. Now go to a nice shoe shop that is experienced in making running shoes. Those shoes will feel good, won’t hurt your feet, and they will last much longer. You’ll end up paying more replacing your Walmart shoes than you would just buying the nice shoes to begin with.
Your body is important, treat it well.